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Google Zeitgeist 2012 Unveils The Spirit Of Indian Netizens
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Tuesday, December 18, 2012:
Revealing the local flavours of internet search in the country, Google India today announced its annual Zeitgeist, a look at 2012 through the collective eyes of our nation on the web. Like every year, this year’s Zeitgeist also offers a unique perspective on the major events and hottest trends, based on searches conducted in India. Taking an interesting diversion from the results of 2011, which reflected the emphasis on people and event related searches, internet users in India have now started using the web for their personal needs – shopping, booking tickets, and making informed decisions for their offline purchases.
Rajan Anandan, VP and Managing Director - Sales and Operations, Google India, said, “Google’s 2012 Zeitgeist reflects data from 1.2 trillion searches in 146 languages globally. With 137 million users, India is the world’s third largest internet market and is a good barometer of trends in Indian society as a whole.”
“With growing smartphone adoption, mobile searches continued to grow with over 70 million mobile internet users. We expect India’s next 150–180 million Internet users will access the Internet through their mobile devices. This means that the information that these users will look for will need to be more local and meaningful as already reflected in the kind of search trends we’re seeing in the country,” he added.
Google’s Zeitgeist data shows that utilitarian services drove search volumes. With more institutions moving their services online for greater convenience, searches for them ticked upward accordingly. For instance, banks emerged as one of the most popular categories, with net banking being the most frequently searched query within the category.
An analysis of the top searched travel websites showed that while railways, airline tickets, and hotel booking sites were an obvious trend, a bus booking portal - redbus.in - featured at number 3 in the list, marking a new trend in how Indians prefer to travel.
Exams, traditionally pen-and-ink affairs, are also moving online as IBPS (Institute of Banking Personnel Selection), GATE (Graduate Aptitude Test in Engineering) and CBSE (Central Board of Secondary Education) came in at numbers 1, 2 and 6 in the top overall trending list respectively. This shows that young Indians are showing a great deal of interest in government jobs.
Another fascinating trend was the warming up of Indian netizens to e-commerce. There is definitely a positive shift in the user’s perception on purchasing gadgets, books, accessories and more online. While business brands rode on this trend, celebrities leveraged social media to build their ‘brands’ as well. Users searched for politicians and celebrities who were either present through their own social media channels or in news for their active online presence.
Zeitgeist’s India data also gave an interesting view of what is troubling Indian users - it seems like global economic turmoil kept Indians worried, with Sensex being the top searched event this year. Prominent deaths – including those of Vilasrao Deshmukh and Rajesh Khanna – made it to the list as well.
From an information perspective, education and examination related searches also drew consumers to use the web for search, with banking and engineering related aptitude examinations topping the trends list throughout the year. Overall, IGNOU was the most searched university across India.
Utilitarian web:
Top Trending searches
IBPS
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GATE Exams
Sunny Leone
Ek Tha Tiger
Rowdy Rathore
CBSE
Rajesh Khanna
Aakash tablet
HDFC
Jabong
India’s Top searched banks
HDFC
SBI
ICICI
Axis
Bank of India
RBI
Citibank
IDBI
Corporation Bank
Bank of Baroda
India’s top searched shopping websites:
Flipkart
Homeshop18
Snapdeal
Bookmyshow
Myntra
Paytm
Olx
Jabong
Fashionandyou
Naaptol
India’s Top Searched Actors - 2012
Salman Khan
Shahrukh Khan
Rajesh Khanna
Akshay Kumar
Shahid Kapoor
Amitabh Bachchan
Hrithik Roshan
Ranbir Kapoor
Sunny Deol
Aamir Khan
India’s Top Searched Actresses – 2012
Katrina Kaif
Aishwarya Rai
Kareena Kapoor
Priyanka Chopra
Vidya Balan
Anushka Sharma
Deepika Padukone
Madhuri Dixit
Asin
Sonakshi Sinha
India’s Top Searched Sports persons – 2012
Yuvraj Singh
Sachin Tendulkar
Sania Mirza
Messi
Saina Nehwal
Maria Sharapova
Mary Kom
Gagan Narang
Vijay Kumar
Yogeshwar Dutt
India’s Top Searched News - 2012
Sensex
Vilasrao Deshmukh death
Hurricane Sandy
Anna Hazare
Aseem Trivedi cartoons
Abhishek Manu Singhvi
Kingfisher Airlines
Earthquake in Chennai
Pranab Mukherjee president
Rajesh Khanna death
India’s top searched travel sites
Makemytrip
Cleartrip
Redbus
Yatra
Tripadvisor
India’s Top Searched Airline Brands – 2012
Indigo
Air India
Jet Airways
Spicejet
Kingfisher
Emirates
Go Air
Qatar Airways
Singapore Airlines
British Airways
India’s Top searched auto brands
1. Maruti Suzuki
2. Royal Enfield
3. Honda
4. Hero Honda
5. Bajaj
Mobile lists
India’s Most Searched Terms - 2012
Songs
YouTube
ATMs
Cricinfo
IRCTC
Hotels
PNR status
djpunjab
Flipkart
Way2sms
India’s Most Searched Education Institutes - 2012
VYAPAM
UPSC
RPSC
Manabadi
ssc.nic.in
RGPV
MSBTE
indiaresult.com
IGNOU
CBSE
India’s Most Searched Entertainment Terms - 2012
YouTube
Songs.pk
Mrjatt.com
Katrina Kaif
Salman Khan
Aishwarya Rai
Namitha
Teluguwap.net
Ek Tha Tiger
Kareena Kapoor
To see more information about Google Zeitgeist across the globe, use interactive data visualizations and to watch our annual video, visit google.com/zeitgeist.
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