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Addictive Mobility Hits 400 Million Socially Activated Impressions
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Friday, November 30, 2012:
Addictive Mobility, a leader in mobile social targeting, has served 400 million socially activated impressions, or impressions based on social activity, in the past eleven months.
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The milestone is particularly notable since Addictive Mobility recorded delivery of 125 million impressions by the end of July. In the last four months, the mobile ad network has served 235 million impressions.
Addictive Mobility is socially activating mobile traffic at an ever-increasing rate thanks to its partnerships with the world's leading social media services. 2012 data from Business Insider indicates time spent on mobiles is rapidly growing, accounting for more than 10 per cent of total web traffic. This reiterates the fundamental shift from desktops to mobiles and the mobile web.
"Today, we work with hundreds of blue-chip North American brands to introduce a social targeting strategy to their mobile advertising strategy," says Dilshan Kathriarachchi, Addictive Mobility president. "The performance we're seeing once the true extent of social targeting is leveraged consistently surpasses generic mobile advertising. The lift in performance for social targeting can be up to 300 per cent higher than the industry baseline for mobile."
Addictive Mobility continues to expand its reach with the launch of EngageFront, a mobile advertising toolset and workflow that brings social targeting to mobile web and in-app advertising under a single platform. Since its introduction in late October, Addictive Mobility has increased its reach to 35 billion between mobile web (22.8 billion) and in-app (12.2 billion).
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