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India's New Shopping Destination: The Mobile Phone
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Thursday, November 01, 2012:
India holds the number one spot for the highest number of monthly Opera Mini users worldwide, so, in this month's State of the Mobile Web report we take a closer look at mobile web trends in that country. We also take a closer look at the rapidly emerging e-commerce business in India.
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In the examination, we found that for international web sites, such as Google search, Facebook and others, usage remains consistently high all over India. There was also strong growth in e-commerce and travel websites in the last year.
In a breakdown of the top Indian domains, one category sticks out from the crowd. News portals, both Indian and international, have traditionally been very popular among the mobile surfers of India, and remain on top. However, there is a challenger on the top lists of popular website categories. E-commerce has grown to become the second largest website category in the list of top Indian domains.
The e-commerce category now has more different domains in the list than the social-networking category. Domains categorized under e-commerce are both portals where people actually stop and do financial transactions and portals that offer price-comparison of products across shopping portals. The travel category has increased in numbers and become more even more diverse than before. As shown in the regional websites' top-five lists, Indian Railways is still hugely popular, but it now has the company of other travel-booking sites in the domain list, compared to what was seen in summer 2010, including MakeMyTrip, Yatra and Cleartrip.
Top 10 website categories in India
1. News Portals
2. E-commerce
3. Social networking
4. Education
5. Travel
6. Search
7. Cricket
8. Download portals
9. Job portal
10. Government websites
Top 15 e-commerce sites in India
1. quikr.com
2. amazon.com / amazon.co.uk
3. flipkart.com
4. alibaba.com
5. snapdeal.com
6. homeshop18.com
7. naaptol.com
8. indiamart.com
9. infibeam.com
10. ebay.com / ebay.in
11. jabong.com
12. myntra.com
13. seventymm.com
14. inkfruit.com
15. tradus.com
Top 10 travel-related sites in India
1. indianrail.gov.in
2. mapsofindia.com
3. indiarailinfo.com
4. makemytrip.com
5. trainenquiry.com
6. mustseeindia.com
7. indianrailways.gov.in
8. tripadvisor.com
9. cleartrip.com
10. jetairways.com
Key findings:
* An analysis of top 200 domains shows that news websites made up 30% of the total visits, e-commerce 14%, social networking 9%, education 7% and travel 6.5%.
* E-commerce is on the rise, with top three e-commerce sites being Quikr, Amazon and Flipkart.
* Mobile customizing services are hot in India, sites like Zedge and Mobile9 consistently make the top 10 lists of international sites.
* It's no myth, Indians are passionate about cricket. Sites like Cricbuzz.com and ESPNcricinfo.com often rank in international top 10 lists.
The data is collected in an anonymous and aggregated manner, from surfing habits of Opera Mini mobile web browser users in India during the month of September 2012.
To view the whole report on India surfing habits and top web categories, visit http://www.opera.com/smw/2012/09/
Growth
In September 2012, there were over 207.2 million Opera Mini and Opera Mobile users globally. Out of this number, more than 19.6 million were Opera Mobile users, and the rest were Opera Mini users. Compared to September 2011, Opera Mini and Opera Mobile combined grew more than 35% year over year. The Opera Mini users viewed over 116 billion pages in September 2012.
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